Our mission stems from these profound beliefs:

Anyone can learn with and use AI. Anyone.

AI should serve humans, not the other way around.

Work on problems to improve outcomes for all stakeholders.

Applying AI to your company’s existing data unlocks new wells of competitive advantage.

Your strategy remains your strategy—your tactics are already responsive to new tools and tech.

Our Mission

Our mission is simply to…

Help cultures absorb the norms, behaviors, rituals, and incentives that help people adapt and thrive in the era of AI.

Seek performance gains by incentivizing personal improvement, with support from technology.

Apply human creativity as key to society’s greatest challenges.

Responsibly bring others forward to a future of work in which human judgment creates optimal value with support from AI.

Cut through the hype and get more people using Artificial Intelligence by sharing our passion and enthusiasm.

Connect organizations to appropriate tiers of value and impact, responding to their evolving needs.